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Social Networking Goes Global

Major Social Networking Sites Substantially Expanded

Their Global Visitor Base during Past Year

RESTON, VA, July 31, 2007 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year.

Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago. Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude.

*Worldwide Growth of Selected Social Networking Sites June 2007 vs. June 2006 Total Worldwide Home/Work Locations Among Internet Users Age 15+ Source: comScore World Metrix**
Social Networking Site	Total Unique Visitors (000)
Social Networking Site	Jun-06	Jun-07	% Change
MySpace	66,401	114,147	72
Facebook	14,083	52,167	270
Hi5	18,098	28,174	56
Friendster	14,917	24,675	65
Orkut	13,588	24,120	78
Bebo	6,694	18,200	172
Tagged	1,506	13,167	774

*Sites selected from among those with at least 10 million visitors worldwide, 50 percent growth during the past year, and of particular significance to the North American region; future studies will focus on sites that are popular in other worldwide regions; the sites included do not constitute a ranking of the top social networking sites.

“During the past year, social networking has really taken off globally,” said Bob Ivins, executive vice president of international markets. “Literally hundreds of millions of people around the world are visiting social networking sites each month and many are doing so on a daily basis. It would appear that social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.”

Worldwide Daily Visitation of Selected Social Networking Sites June 2007 vs. June 2006 Total Worldwide Home/Work Locations Among Internet Users Age 15+ Source: comScore World Metrix
Social Networking Site	Average Daily Visitors (000)
Social Networking Site	Jun-06	Jun-07	% Change
MySpace	16,764	28,786	72
Facebook	3,742	14,917	299
Hi5	2,873	4,727	65
Friendster	3,037	5,966	96
Orkut	5,488	9,628	75
Bebo	1,188	4,833	307
Tagged	202	983	386

MySpace, Facebook Strong in North America; Bebo Grabs Hold in Europe

While attracting global users, specific social networks have a tendency to skew in popularity in different regions. For example, both MySpace.com (62 percent) and Facebook.com (68 percent) attract approximately two-thirds of their respective audiences from North America. That said, each has already amassed a large international visitor base and both appear poised to continue their global expansion. Bebo.com has a particularly strong grasp on Europe, attracting nearly 63 percent of its visitors from that region, while Orkut is firmly entrenched in Latin America (49 percent) and Asia-Pacific (43 percent). Friendster also attracts a significant proportion of its visitors (89 percent) from the Asia-Pacific region. Both Hi5.com and Tagged.com exhibit more balance in their respective visitor bases, drawing at least 8 percent from each of the five worldwide regions.

Visitation to Selected Social Networking Sites by Worldwide Region June 2007 Total Worldwide Home/Work Locations Among Internet Users Age 15+ Source: comScore World Metrix
Social Networking Site	Share (%) of Unique Visitors
Social Networking Site	Worldwide	North America	Latin America	Europe	Middle East-Africa	Asia Pacific
MySpace	100.0%	62.1%	3.8%	24.7%	1.3%	8.1%
Facebook	100.0%	68.4%	2.0%	16.8%	5.7%	7.1%
Hi5	100.0%	15.3%	24.1%	31.0%	8.7%	20.8%
Friendster	100.0%	7.7%	0.4%	2.5%	0.8%	88.7%
Orkut	100.0%	2.9%	48.9%	4.6%	0.6%	43.0%
Bebo	100.0%	21.8%	0.5%	62.5%	1.3%	13.9%
Tagged	100.0%	22.7%	14.6%	23.4%	10.0%	29.2%

“A fundamental aspect of the success of social networking sites is cultural relevance,” continued Mr. Ivins. “Those doing well in certain regions are likely doing an effective job of communicating appropriately with those regions’ specific populations. As social networking continues to evolve, it will be exciting to see if networks are able to cross cultural barriers and bring people from different corners of the globe together in fulfilling the truest ideals of social networking.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

E-Commerce Sites Dominate Paid Search Advertising

Top Ten Sponsored Link Positions Are Retail and Comparison Shopping Sites

RESTON, VA. June 5, 2007 – comScore, a leader in measuring the digital world, today released a study on the relationship between paid search marketing and retail e-commerce, based on the March 2007 comScore qSearch Marketer report. The study revealed that e-commerce sites are the most frequent users of search engine marketing, with each of the top ten search engine marketers being either retail or comparison shopping sites. In March, nearly 20 billion sponsored links were served to U.S. Internet users from the top search engines, with eBay.com leading the charge as the top search engine marketer with 802 million sponsored link exposures.

Retail and Comparison Shopping Sites Dominate Paid Search Advertising Market

In March, paid search activity in the U.S. generated nearly 20 billion total sponsored link exposures. The top ten paid search advertisers, generating 16 percent of all sponsored links, were all retail or comparison shopping sites. eBay.com led with 802 million sponsored link exposures (4.1 percent), followed by Smarter.com with 366 million (1.9 percent), and Shopping.com with 357 million (1.8 percent).

Top Sites Generating Search Engine Sponsored Link Exposures March 2007 Source: comScore qSearch, Share of Voice Report
	Sponsored Link Exposures (000)	Share of Sponsored Link Exposures
Total Internet	19,762,951	100.0%
eBay.com	801,744	4.1%
Smarter.com	365,766	1.9%
Shopping.com	357,012	1.8%
Bizrate.com	297,649	1.5%
Amazon.com	284,328	1.4%
Dealtime.com	283,574	1.4%
Shopzilla.com	245,398	1.2%
Target.com	202,482	1.0%
Nextag.com	163,220	0.8%
Shop.com	123,009	0.6%

“It’s clear that retail e-commerce sites are the most aggressive in using sponsored search to drive traffic to their sites,” commented James Lamberti, senior vice president of comScore Search Solutions. “The top ten sites generating sponsored links – all of which are retail or comparison shopping sites – account for about one out of every six sponsored links served to U.S. Internet users. Given that retail e-commerce is now a $100 billion a year industry, it’s not surprising that top online retailers are willing to bid for premium placement at the major search engines.”

Google Top Search Engine Referrer of Retail Site Traffic

comScore also studied the referral activity by the top search engines in directing click-thrus to retail sites. Google Web Search, which accounted for 57.3 percent of all click-thrus, directed 53.8 percent of the click-thrus to retail sites. Yahoo! Web Search directed 27.2 percent of click-thrus to retail sites, followed by MSN Web Search (10.4 percent), AOL Search (5.8 percent), and Ask.com (1.6 percent).

Search Engine Click-Thru Analysis March 2007 Source: comScore qSearch, Source of Traffic Report
Search Engine	Share of Total Click-Thrus	Share of Click-Thrus to Retail Sites	Retail Referral Index*
Total Internet	100.0%	100.0%	100
Google Web Search	57.3%	53.8%	94
Yahoo! Web Search	26.1%	27.2%	104
MSN Web Search	8.9%	10.4%	117
AOL Search	4.8%	5.8%	120
Ask.com	1.7%	1.6%	97

*Retail Referral Index = 100 x (share of click-thrus to retail sites/ share of total click-thrus)

Though accounting for a smaller share of total click-thrus than Google and Yahoo!, both MSN and AOL generated more than their fair share of click-thrus to retail sites. Specifically, MSN Web Search was 17 percent more likely than expected to direct searchers to retail sites, while AOL Search was 20 percent more likely.

Added Mr. Lamberti: “Search marketers need to understand the dynamics of their industry with respect to where their click-thrus originate, as certain search engines could have stronger performance relative to the overall search market.”

For more information on comScore qSearch, please email searchsolutions@comscore.com or call

(650) 244-5412.

About comScore

comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.

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